I went to the supermarket earlier today to pick up a few things and one of the items was dishwashing detergent. So I look at the Cascade pods and here are the choices I’m faced with.
The one on the right is six times the power, the one in the middle is eight times the power and the one on the left is their platinum product; their strongest cleaning detergent at ten times the power.
The interesting thing is that they’re all the same price and none were on sale.
Now I’m a simple guy so I’d like to ask any Cascade marketing genius out there a few simple questions.
Why would I buy something that is six or eight times strong when I can buy what you advertise as your, ten times strong, best product, at the same price I can by the others?
Why is it necessary to create three different kinds of packaging and take up three times as much shelf space when you can market and sell your best product with one package in less space?
Is your marketing/research development departments bored or over-staffed to the extent they find it necessary to force me to put on my glasses and read the entire front package of all three items to see if there’s a small print, trick cleaning formula that’s not obvious without intense study?
What was the conversation like in the meeting room when this idea was presented to the decision makers and has the air quality in your facility been tested for long-term exposure to the particles that make up your product?
Is this your idea of a joke?
Then again, maybe I’m missing a bigger picture.